Mukesh Ambani's Reliance Industries has entered India's ice cream market with Bombay Creamery, a consumer brand that prices its first products at ₹10, or about 10.5 U.S. cents. The announcement by Reliance Consumer Products marks the latest aggressive foray by Asia's richest man into daily consumer goods and places the conglomerate squarely against established frozen-dessert names such as Amul, Vadilal, Mother Dairy, Kwality Wall's and Arun, the ice cream brand of Hatsun Agro.

Bombay Creamery's opening lineup includes cones, cups, tubs, bars and sticks, Reliance Consumer Products said on Tuesday. The brand is initially available in western India and will be expanded across the country in the coming phase. The name itself carries a strong nostalgic and commercial signal, tying the brand to the country's financial capital and to a consumer culture that still affectionately uses Bombay rather than Mumbai in many everyday settings.

Key facts at a glance

• Reliance Consumer Products, the consumer goods arm of Reliance Industries, has launched Bombay Creamery.
• The starting price is ₹10, or roughly 10.5 U.S. cents per unit.
• The range covers cones, cups, tubs, bars and sticks.
• The rollout begins in western India, with a nationwide expansion planned.
• Major competitors include Amul, Vadilal, Mother Dairy, Kwality Wall's and Hatsun Agro's

  
  Source: Zonebourse News